Book Detail

Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump

ISBN: 9781793611246

Contributors: Burns, Lisa M (Editor)
Beasley, Maurine H (Contribution by)
Bentley, Joshua M (Contribution by)

Publisher: Lexington Books, 2020

Binding: Hardcover (Readerbound Available)

Retail: $133.00

Discounted Price
1 copy: $133.00
2+ copies: $133.00

Description

This book examines the media relations strategies first ladies and their teams have used throughout history to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. These essays also highlight the imp...

Reviews & Citations

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    Citation: pg. 1

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    Review: Child's Book Association